Small Business Seattle #2: Zippy Dogs

ZippyDogs's Motto

ZippyDogs's Motto

"You Stay, We Fetch!  ZippyDogs gets the goods to your destination on time and on budget. We will be your new best friend and your loyal brand companion!"

With its eye-catching name for dog lovers, zany approach to assist companies with marketing, and love for the environment, ZippyDogs is a breath of fresh air in the business industry. Accompanying its dog-loving, Foster School of Business graduate, passionate owners are their equally passionate and educated dog assistants! 

Ginger, The Enforcer | Education: School of hard knocks! | Breed: Australian Kelpie

Ginger, The Enforcer | Education: School of hard knocks! | Breed: Australian Kelpie

Mr. Bubby Nugget | Education: Seattle DogWorks; Sit, Down, & Stay | Breed: Schiperke

Mr. Bubby Nugget | Education: Seattle DogWorks; Sit, Down, & Stay | Breed: Schiperke

Now that we've caught your attention, there's a lot more to discover about ZippyDogs. First and foremost, the two founders lead their business with the following value: 

Inside Bark = Outside Bark

"Inside Bark" indicates their internal purpose in providing products and strategies that are safe and made in fair and responsible ways. In fact, 90 percent of ZippyDogs's suppliers are affiliated with the Quality Certification Alliance and the Fair Labor Association. Their belief in promoting recycled, organic, and sustainably produced products are the reason to their successful partnership with both large and small companies.

"Outside Bark" indicates their reputation towards their clients and the public. ZippyDogs would like to maintain their Outside Bark as innovative, responsible, reliable, and friendly as they can. The fair and responsible practice in handling their client is ZippyDogs's priority goal to carry throughout their business endeavour. 

What is ZippyDogs?

Zippy's journey through Mekong River

Zippy's journey through Mekong River

Founded by Elise Lindborg and Kelli Henderson in 2000, ZippyDogs is a small but successful marketing company helping companies reach their business goals through the creative use of promotional products. The number of products they’ve printed on is over 800,000, and some of their customers include Fortune 500 companies, such as Google and Microsoft. Even though they won 2013/14 National Gay Lesbian Chambers Supplier of the Year and Greater Seattle Business Association of Business of the year 2016, they are striving to grow more.

ZippyDogs does more than just sell stuff. They are best-of-breed promo experts with 45 years combined experience in delivering people-pleasing, off-the-leash solutions. They help companies identify their target market, dig up great new products, imprint them, assist with special packaging, and consult on logistics. Furthermore, they guide companies every step of the way from initial ideas, through production to delivery. Clients can browse through the 4 different catalogues that coincide with bigger to smaller branded customizable apparels that companies can distribute to their employees and customers. Most importantly, ZippyDogs's products are Made in USA! 

Their accomplishment in the 18 years of curating the best marketing and promo advice has extended worldwide. Its mascot "Zippy" is shown to be traveling and visiting important places around the world. To think that a LGBTQ+/women-led company that is based in Seattle has found name for itself is a huge feat and opens doors to other aspiring small LGBTQ+/women led companies to reach for their dreams. 

Meet THE CEO 

CEO's and Founders: Elise Lindborg (left) and Kelli Henderson (right)

CEO's and Founders: Elise Lindborg (left) and Kelli Henderson (right)

We are proud to talk about these two intelligent and inspiring women with their endeavor in relaying their business knowledge and prowess to their clients to shape a more environmentally-friendly and ethical brand. We are more proud to talk about these two women due to their shared background in pursuing a post-graduate education from Foster School of Business. Both Lindborg and Henderson emphasize on the importance of diversity, not just towards the LGBTQ+ community, but other minority-owned companies. “5 years ago, we were certified as LGBT-owned business and women-owned business. Since we were certified, they opened up a lot of opportunities for us. There are about 150 Fortune 500 companies which have dedicated with working with all the diverse companies - African American, Asian American, veterans, LGBTQ, women, Hispanic… any kinds of minority-owned businesses." Furthermore, they noticed that the big opportunity that has been widely offered to them ever since they were certified was due to the world's gradual acceptance in diversity and its benefits. Lindborg and Henderson said, "Many companies has said that diversity is good for business since they get different ideas, help grow their businesses, and allow employees to bring their authentic selves to work... [In turn], they’ve been helping us greatly with the financial support. So when we got certified, that opened up our eyes that we could do business with huge companies.” 

 

Other information

To learn more about ZippyDogs, check out their website 

 

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Supplier Diversity